Global branding project Maybelline New York

Maybelline New York is a major American makeup brand sold worldwide. In 1993, Maybelline invented its catchphrase, “ Maybe she’s born with it, maybe she’s Maybelline ”. This phrase express the idea that beauty of every woman must be revealed. With this in mind, I designed a creative style in order to highlight the spirit of the brand to show a unique identity to raise awareness for the main target market (women between 16 and 25 years old). So, I created a strong visual for cosmetics and merchandising objects to differentiate them from cosmetics market.